Joey Schitz was born in Massachusetts and raised in New Jersey in a family that believed nothing worth having comes easy. That belief became his backbone. By his twenties he had already stacked more chapters than most people read in a lifetime. He worked bars, rodeos, horse ranches, and construction sites in New York City alongside his father, learning grit before most learn comfort. An early marriage and divorce snapped his path in half, so he did what he always does when life swings first. He swung back. As a project manager for a national entertainment company, he traveled to 49 states installing hotel systems across America. When September 11 froze that industry overnight, Joey pivoted again. A few years later he moved to Romania for love, built a family, and started from zero on a new continent.

He lives by a creed that is simple and ruthless. Leave the world better than you found it. If you enter someone’s life, make sure they are better for knowing you. Respect and honesty are non negotiable in his world. Having lived across American, European, and island cultures, he sees issues from angles most never consider. He does not bluff knowledge. If he does not know, he says it. Then he studies until he does. Government games, political theater, and animal abuse light a fire in him. He rescues dogs and has no patience for cruelty or laziness disguised as ignorance.

Joey’s résumé reads like a dare. He has wrestled steers, barrel raced, won blue ribbons on horseback, trained a thoroughbred, and stood on Romania’s X Factor stage advancing to the second round. He has bungee jumped and plans to skydive. He has also fallen from a ladder, shattered both hands, broken ribs, lost his spleen, endured multiple surgeries, and beaten testicular cancer. Titanium in his wrists. Scars across his torso. Smile still intact. Nearly fearless in life. Except spiders. Spiders are not invited.

Friends describe him as brutally honest, loyal to a fault, sarcastic, and impossible to offend. Critics say he is blunt and intense but sharp in business with an instinctive read on character. Both are accurate. Now approaching sixty and tired of washing windows, Joey is building something bigger with his chosen brother Milo. “It’s Not Ok TV” was born from a simple observation. When they talk, people listen and laugh. This is not a hobby. It is another reinvention. A man who has rebuilt his life more than once is betting on himself again. History suggests that is a smart wager.